恭贺孟跃咨询十周年特辑《白酒营销22宗罪》正式出刊了,孟跃授课见证 -【讲师网重庆站】孟跃授课见证,孟跃博客,孟跃网站,孟跃文章,孟跃最新文章

孟跃:恭贺孟跃咨询十周年特辑《白酒营销22宗罪》正式出刊了

营销管理

2016-01-20 48533

《白酒营销22宗罪》新书简介：

时移世易，2012年标志着中国白酒产业开始转入成熟期，增长趋缓，利润降低，竞争越发激烈，且越来越强调价格和服务，也越来越难避免产能和人员的过剩，经销商的地位和影响力开始大增。至此，一些早先和正在违背营销规律的企业开始走向下坡路，它们把数以亿计的钱浪费在根本不可能奏效的各种营销计划上，无论这些计划听起来是多么完美，也无论他们有着多么充足的资金支持。一旦违背了基本的营销规律，后果总是不堪设想。此时此景，本书应运而生，以非同常规的视角，旨在找出白酒营销痼疾之症结所在，洞见过失背后的营销规律，帮助企业因循法则，在行之有效的规则的指导下，度过这个动荡不安的时期。

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Source:System.Web
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Source:mscorlib
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